Our Story
Herbal Essences is a force of nature, born from nature, and made with natural ingredients, and created for those who seek to feel and experience what's real. Those who embrace their authentic beauty know that it radiates from a genuine connection with themselves and the natural world around them.
Real is from the Earth and full of life. And to feel what's real is to embrace nature and the real experiences, along with the juicy ingredients that come with it. Real is protecting the plants that nurture our planet, our life and our hair. And Herbal Essences is working with conservation organizations like the Royal Botanic Gardens, Kew to make a real impact.
Herbal Essences believes in using real ingredients from plants, like aloe you can squeeze, touch and feel. Found in nature and certified by the Royal Botanic Gardens, Kew, these real botanical ingredients enliven formulas with alluring fragrances that can whisk you away to a serene, towering forest or lush tropics, bursting with life.
And Herbal Essences hair? Herbal Essences hair is nurtured by nature to imperfect perfection. Windblown, sunlit, or airdried, every texture and hair type is irresistibly beautiful by nature. Feel the power of plants and experience hair nurtured to its natural best.
bio:renew formulas made with real botanicals and naturally derived ingredients, naturally derived ingredients include purified water and ingredient materials derived from a natural source and subjected to limited processing
Reducing single use plastic and encouraging recycling is very important to Herbal Essences. We are working to have 90% of our major packaging platforms be recyclable or reusable by 2025. Herbal Essences is encourages bathroom recycling with How2Recycle™ labels that provide instructions on how to responsibly dispose empty bottles. For packaging that is not locally recyclable the brand is continuing to continue to offer a national recycling program across the U.S. through our ongoing partnership with TerraCycle®. Recycling with TerraCycle® depends on number of spaces available in free programs. Read more about P&G Beauty Responsible Packaging at https://us.pg.com/responsible-beauty/.
Responsible sourcing is very important to Herbal Essences. We are working with credible external partners to verify the sustainable sourcing of our priority plant-based ingredients. We expect our suppliers to source and produce ingredients in a manner that respects human rights, conserves natural resources, and protects natural ecosystems. Read more about P&G Beauty Responsible Sourcing at https://us.pg.com/responsible-beauty/] (PDF available for download under the Sustainability principle)
Reducing our manufacturing impact is very important to Herbal Essences. We are committed to reducing our footprint and use 100% renewable electricity and 100% of P&G Beauty manufacturing sites are Zero Manufacturing Waste to Landfill. By 2030, we are working towards a goal of 50% reduction in greenhouse gas and 35% increase in water efficiency. Read more about P&G Beauty Responsible Supply Chain at https://us.pg.com/responsible-beauty/.
The Royal Botanic Gardens, Kew is not just a botanical garden. In fact, RBG Kew is one of the world's leading botanical institutions with more than 260 years of experience in plant science!
Experts at the Royal Botanic Gardens, Kew work tirelessly to improve our natural world. They conduct important research towards climate change. They use their knowledge to educate the world. Kew collaborates with around 400 institutions world-wide, in over 100 countries.
All so we can live in a world that's safer and more resourceful. We trust RBG Kew to help our planet and help us identify the sources of our bio:renew botanical hair products. They've been the experts on plants and funghi for centuries.